{"id":165206,"date":"2024-11-04T09:08:09","date_gmt":"2024-11-04T08:08:09","guid":{"rendered":"https:\/\/africanmediaagency.com\/?p=113884"},"modified":"2024-11-04T09:08:09","modified_gmt":"2024-11-04T08:08:09","slug":"la-reinvention-de-la-marque-lg-une-reussite-mondiale","status":"publish","type":"post","link":"https:\/\/savoirnewstg-ovh.golive.africa\/?p=165206","title":{"rendered":"La R\u00e9invention De La Marque LG : Une R\u00e9ussite Mondiale"},"content":{"rendered":"<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/celawhat.fr\/\">celawhat<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/apiculture-haut-bugey.com\/\">apiculture-haut-bugey.com<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/sosenka-kajaki.pl\/\">sosenka-kajaki.pl<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; 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left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/amenagerie.fr\/\">amenagerie<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/cfdtdivia.net\/\">cfdtdivia<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/www.clicinformatique62.fr\/\">clicinformatique62<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/phayrostudios.com\/\">studios<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/tendeserramenti.it\/\">tendeserra<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/levelvet.fr\/\">levelvett<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/agencetilt.org\/\">agencetil<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/www.moncredit.info\/\">moncreditinfo<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/www.buben-homes.cz\/\">bubenhomes<\/a><\/p>\n<\/div>\n<p><em>La transformation en une entreprise de solutions de vie intelligente alimente une croissance et une reconnaissance remarquables<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"280\" src=\"https:\/\/africanmediaagency.com\/wp-content\/uploads\/2024\/11\/unnamed-48-1024x280.png\" alt=\"\" class=\"wp-image-113885\" style=\"width:636px;height:auto\" srcset=\"https:\/\/africanmediaagency.com\/wp-content\/uploads\/2024\/11\/unnamed-48-1024x280.png 1024w, https:\/\/africanmediaagency.com\/wp-content\/uploads\/2024\/11\/unnamed-48-300x82.png 300w, https:\/\/africanmediaagency.com\/wp-content\/uploads\/2024\/11\/unnamed-48-768x210.png 768w, https:\/\/africanmediaagency.com\/wp-content\/uploads\/2024\/11\/unnamed-48.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<p>ABIDJAN, C\u00f4te d&#8217;Ivoire, le 04 Novembre 2024 -\/African Media Agency (AMA)\/-\u00a0LG Electronics (LG) a fait des progr\u00e8s significatifs sur le march\u00e9 mondial gr\u00e2ce \u00e0 ses strat\u00e9gies de marque innovantes, ce qui lui a valu la place de marque mondiale de premier plan.<\/p>\n<p>Le 10 octobre, LG a \u00e9t\u00e9 class\u00e9 97e avec une valeur de marque d\u2019environ 6,5 milliards de dollars dans le rapport Best Global Brands 2024 du cabinet de conseil en marque mondial Interbrand.<\/p>\n<p>L\u2019\u00e9valuation des meilleures marques mondiales par Interbrand \u00e9value la valeur de la marque \u00e0 travers une analyse compl\u00e8te de la performance financi\u00e8re d\u2019une entreprise, du r\u00f4le de la marque et de la force de la marque. Des facteurs tels que l\u2019orientation, l\u2019engagement et la pertinence sont pris en compte. En tant que pionnier de l\u2019industrie, les crit\u00e8res d\u2019\u00e9valuation certifi\u00e9s ISO d\u2019Interbrand sont largement consid\u00e9r\u00e9s comme la m\u00e9thodologie la plus fiable en mati\u00e8re de branding et de marketing.<\/p>\n<p>La valeur de la marque LG a bondi, refl\u00e9tant des am\u00e9liorations significatives de la comp\u00e9titivit\u00e9 des entreprises et des marques par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. La valeur de la marque LG a augment\u00e9 de 38,7 % d\u2019une ann\u00e9e sur l\u2019autre, obtenant des scores \u00e9lev\u00e9s dans les cat\u00e9gories du r\u00f4le de la marque et de la force de la marque.<\/p>\n<p>Interbrand attribue cette \u00e9valuation positive \u00e0 la vision claire de LG en tant que soci\u00e9t\u00e9 de solutions de vie intelligente et \u00e0 sa croissance soutenue gr\u00e2ce \u00e0 l\u2019exploration de nouvelles opportunit\u00e9s. L\u2019entreprise a \u00e9galement adapt\u00e9 ses strat\u00e9gies de marque pour assurer un engagement constant des clients dans diverses r\u00e9gions et g\u00e9n\u00e9rations, en utilisant des m\u00e9thodes de communication qui trouvent un \u00e9cho aupr\u00e8s des publics en ligne et hors ligne.<\/p>\n<p>En juillet de l\u2019ann\u00e9e derni\u00e8re, LG a d\u00e9voil\u00e9 sa vision d\u2019\u00e9voluer vers une \u00ab soci\u00e9t\u00e9 de solutions de vie intelligente \u00bb, am\u00e9liorant l\u2019exp\u00e9rience client dans divers environnements, y compris les maisons, les espaces commerciaux, la mobilit\u00e9 et les royaumes virtuels. Depuis le d\u00e9but de sa transformation, la valeur de la marque LG a grimp\u00e9 en fl\u00e8che. D\u2019environ 3,1 milliards de dollars en 2022, il a plus que doubl\u00e9 pour atteindre environ 6,5 milliards de dollars en 2024.<\/p>\n<p>Interbrand a \u00e9galement fait l\u2019\u00e9loge de l\u2019initiative \u00ab Brand Reinvent \u00bb de LG, qui vise \u00e0 faire de LG une marque jeune et dynamique qui trouve un \u00e9cho aupr\u00e8s des clients de toutes les g\u00e9n\u00e9rations et de toutes les r\u00e9gions.<\/p>\n<p>Pour y parvenir, LG a unifi\u00e9 son message de marque sous la promesse de la marque \u00ab Life\u2019s Good \u00bb, en veillant \u00e0 ce qu\u2019il soit adopt\u00e9 par toutes les organisations \u00e0 l\u2019\u00e9chelle mondiale et int\u00e9gr\u00e9 \u00e0 chaque point de contact avec le client de l\u2019exp\u00e9rience de la marque. Cela inclut la red\u00e9finition de son identit\u00e9 de marque et de son expression visuelle. \u00ab Life\u2019s Good \u00bb r\u00e9sume la mission de la marque d\u2019aider tout le monde \u00e0 savourer les moments pr\u00e9cieux de la vie \u00e0 travers ses produits, ses services et ses communications. Dans le domaine num\u00e9rique, le symbole de la marque \u00ab Face of the Future \u00bb engage les clients avec un sourire et un clin d\u2019\u0153il amicaux, favorisant un sentiment de connexion \u00e0 travers diverses expressions num\u00e9riques.<\/p>\n<p>De plus, LG lance des campagnes de marque et des \u00e9v\u00e9nements pop-up qui invitent les futurs clients, en particulier la g\u00e9n\u00e9ration Z, \u00e0 s\u2019engager \u00e0 la fois en ligne et hors ligne.<\/p>\n<p>La campagne mondiale \u00ab Optimism your feed \u00bb vise \u00e0 diffuser la positivit\u00e9 par le biais d\u2019algorithmes en ligne, en encourageant une vie meilleure avec une perspective optimiste. Cette initiative a suscit\u00e9 beaucoup d\u2019attention, amassant plus de 1,8 milliard de vues dans les deux mois suivant son lancement sur des plateformes comme YouTube et TikTok.<\/p>\n<p>De plus, LG va continuer \u00e0 renforcer son engagement aupr\u00e8s de la g\u00e9n\u00e9ration Z en cr\u00e9ant des espaces d\u2019exp\u00e9rience client hors ligne qui refl\u00e8tent les int\u00e9r\u00eats des jeunes clients, tels que le style de vie, les jeux et la musique.<\/p>\n<p>LG a d\u00e9j\u00e0 \u00e9t\u00e9 reconnue comme l\u2019une des 100 plus grandes marques mondiales pendant trois ann\u00e9es cons\u00e9cutives, de 2005 \u00e0 2007.<\/p>\n<p>\u00ab Nous sommes en train de passer d\u2019une entreprise leader dans le domaine de l\u2019\u00e9lectrom\u00e9nager et de l\u2019\u00e9lectronique grand public \u00e0 une soci\u00e9t\u00e9 de solutions de vie intelligente. Dans le cadre de cette transformation, nous avons amorc\u00e9 la r\u00e9invention de notre marque sur la base de notre promesse de longue date, \u00ab Life\u2019s Good \u00bb \u00bb, a d\u00e9clar\u00e9 William Cho, PDG de LG Electronics. \u00ab En ce moment historique de transformation de l\u2019entreprise, nous sommes fiers d\u2019\u00eatre reconnus comme l\u2019une des 100 plus grandes marques mondiales, ce qui t\u00e9moigne de la forte pr\u00e9sence de notre marque et de notre potentiel de croissance. \u00bb<\/p>\n<p><em>Distribu\u00e9 par\u00a0<\/em><a href=\"https:\/\/africanmediaagency.com\/?lang=fr\" target=\"_blank\" rel=\"noreferrer noopener\">African Media Agency<\/a><em>\u00a0pour LG.<\/em><\/p>\n<p><strong>\u00c0 propos de LG Electronics Home Appliance &amp; Air Solution Company<\/strong><\/p>\n<p>LG Electronics Home Appliance &amp; Air Solution Company est un leader mondial dans le domaine des appareils \u00e9lectrom\u00e9nagers, des solutions pour maison intelligente, des solutions de climatisation ainsi que des produits visionnaires dot\u00e9s de l&#8217;IA LG ThinQ. La soci\u00e9t\u00e9 cr\u00e9e diverses solutions avec ses technologies de base leaders de l&#8217;industrie et s&#8217;engage \u00e0 am\u00e9liorer la vie et la sant\u00e9 des consommateurs en d\u00e9veloppant des appareils de cuisine, des appareils m\u00e9nagers, des solutions de CVC et de purification d&#8217;air r\u00e9fl\u00e9chis. Ensemble, ces produits offrent une commodit\u00e9 am\u00e9lior\u00e9e, des performances superbes, un fonctionnement efficace et des avantages sanitaires convaincants.<\/p>\n<p>Pour plus d&#8217;informations sur LG, visitez\u00a0<a href=\"https:\/\/www.lg.com\/africa_fr\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.lg.com\/africa_fr<\/a> <\/p>\n<p>The post <a href=\"https:\/\/africanmediaagency.com\/la-reinvention-de-la-marque-lg-une-reussite-mondiale\/?lang=fr\">La R\u00e9invention De La Marque LG : Une R\u00e9ussite Mondiale<\/a> appeared first on <a href=\"https:\/\/africanmediaagency.com\/?lang=fr\">African Media Agency<\/a>.<\/p>\n<p> <a href=\"https:\/\/africanmediaagency.com\/la-reinvention-de-la-marque-lg-une-reussite-mondiale\/?lang=fr\">Source : African Media Agency (AMA)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/celawhat.fr\/\">celawhat<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; 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