{"id":173580,"date":"2025-04-30T13:17:49","date_gmt":"2025-04-30T11:17:49","guid":{"rendered":"https:\/\/africanmediaagency.com\/?p=115658"},"modified":"2025-04-30T13:17:49","modified_gmt":"2025-04-30T11:17:49","slug":"backbase-lance-la-premiere-plateforme-bancaire-digitale-alimentee-par-lia-qui-permet-aux-banques-de-renouer-avec-la-croissance","status":"publish","type":"post","link":"https:\/\/savoirnewstg-ovh.golive.africa\/?p=173580","title":{"rendered":"Backbase lance \u00ab la Premi\u00e8re plateforme bancaire digitale aliment\u00e9e par l\u2019IA \u00bb qui permet aux banques de renouer avec la croissance"},"content":{"rendered":"<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/celawhat.fr\/\">celawhat<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/apiculture-haut-bugey.com\/\">apiculture-haut-bugey.com<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; 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left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/wintechgroup-agripiscam.org\/\">wintechgroup<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/epices-millesaveurs.fr\/\">epices-millesaveurs<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/www.lequipe228.com\/\">lequipe228<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/padfa.net\/\">padfa<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/osworldcompany.com\/\">osworldcompany<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/aspamnews.net\/\">aspamnews<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/wintechgroup-agripiscam.org\/\">wintechgroup<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/epices-millesaveurs.fr\/\">epices-millesaveurs<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/www.lequipe228.com\/\">lequipe228<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/padfa.net\/\">padfa<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/osworldcompany.com\/\">osworldcompany<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/aspamnews.net\/\">aspamnews<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/amenagerie.fr\/\">amenagerie<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/cfdtdivia.net\/\">cfdtdivia<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/www.clicinformatique62.fr\/\">clicinformatique62<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/phayrostudios.com\/\">studios<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/tendeserramenti.it\/\">tendeserra<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/levelvet.fr\/\">levelvett<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/agencetilt.org\/\">agencetil<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/www.moncredit.info\/\">moncreditinfo<\/a><\/p>\n<\/div>\n<div style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/www.buben-homes.cz\/\">bubenhomes<\/a><\/p>\n<\/div>\n<p><em>Le pionnier du secteur red\u00e9finit la plateforme bancaire \u00e0 l&rsquo;\u00e8re de l&rsquo;IA et fournit \u00e0 la fois la technologie et les talents n\u00e9cessaires pour stimuler une croissance soutenue.<\/em><\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/africanmediaagency.com\/wp-content\/uploads\/2025\/04\/unnamed-89-1024x576.jpg\" alt=\"\" class=\"wp-image-115654\" style=\"width:612px;height:auto\" srcset=\"https:\/\/africanmediaagency.com\/wp-content\/uploads\/2025\/04\/unnamed-89-1024x576.jpg 1024w, https:\/\/africanmediaagency.com\/wp-content\/uploads\/2025\/04\/unnamed-89-300x169.jpg 300w, https:\/\/africanmediaagency.com\/wp-content\/uploads\/2025\/04\/unnamed-89-768x432.jpg 768w, https:\/\/africanmediaagency.com\/wp-content\/uploads\/2025\/04\/unnamed-89.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Amsterdam, 30 Avril 2025-\/African Media Agency (AMA)\/-&nbsp;Backbase annonce aujourd&rsquo;hui un changement majeur dans le secteur : le lancement de la premi\u00e8re plateforme bancaire digitale aliment\u00e9e par l&rsquo;IA, apr\u00e8s le lancement de son \u00ab Intelligence Fabric \u00ab en septembre 2024.<\/p>\n<p>La dynamique s&rsquo;acc\u00e9l\u00e8re avec la sortie de sa plateforme de nouvelle g\u00e9n\u00e9ration, sp\u00e9cialement con\u00e7ue pour acc\u00e9l\u00e9rer la croissance et l&rsquo;efficacit\u00e9 dans le secteur bancaire en unifiant deux domaines essentiels : le service \u00e0 la client\u00e8le et les ventes digitaux.<\/p>\n<p>Ce lancement marque la nouvelle \u00e9tape de la vision audacieuse de Backbase : placer les banquiers \u00e0 l&rsquo;avant-garde de la r\u00e9volution de l&rsquo;IA pour g\u00e9n\u00e9rer une croissance durable et rentable.<\/p>\n<p><strong>Con\u00e7ue pour unifier les ventes et les services<\/strong><\/p>\n<p>Dans le contexte concurrentiel actuel, les banques ne peuvent plus se permettre de s&rsquo;appuyer sur des canaux digitaux passifs et des flux de travail r\u00e9actifs. La plateforme bancaire aliment\u00e9e par l&rsquo;IA de Backbase permet aux banques :<\/p>\n<ul class=\"wp-block-list\">\n<li>De transformer l&rsquo;engagement client gr\u00e2ce \u00e0 un libre-service aliment\u00e9 par l&rsquo;IA et une assistance en temps r\u00e9el.<\/li>\n<li>D&rsquo;int\u00e9grer l&rsquo;IA dans leurs op\u00e9rations quotidiennes afin de maximiser la productivit\u00e9 des employ\u00e9s et de prendre des d\u00e9cisions plus intelligentes.<\/li>\n<li>De rationaliser et de d\u00e9velopper leurs ventes gr\u00e2ce \u00e0 une activation intelligente et une automatisation de bout en bout.<\/li>\n<li>D&rsquo;augmenter leurs revenus gr\u00e2ce \u00e0 des parcours de vente incitative et crois\u00e9e bas\u00e9s sur l&rsquo;IA qui approfondissent les relations avec les clients.<\/li>\n<\/ul>\n<p>\u00ab Les banques n&rsquo;ont pas besoin de nouveaux projets pilotes, elles ont besoin de r\u00e9sultats \u00bb, a d\u00e9clar\u00e9 Jouk Pleiter, PDG et fondateur de Backbase. \u00ab Avec notre plateforme bancaire aliment\u00e9e par l&rsquo;IA, nous misons tout sur l&rsquo;IA et donnons aux banques les moyens d&rsquo;augmenter leur productivit\u00e9, d&rsquo;automatiser intelligemment et de dynamiser la croissance plus rapidement que jamais. \u00bb<\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/africanmediaagency.com\/wp-content\/uploads\/2025\/04\/unnamed-90-1-1024x576.jpg\" alt=\"\" class=\"wp-image-115656\" style=\"width:604px;height:auto\" srcset=\"https:\/\/africanmediaagency.com\/wp-content\/uploads\/2025\/04\/unnamed-90-1-1024x576.jpg 1024w, https:\/\/africanmediaagency.com\/wp-content\/uploads\/2025\/04\/unnamed-90-1-300x169.jpg 300w, https:\/\/africanmediaagency.com\/wp-content\/uploads\/2025\/04\/unnamed-90-1-768x432.jpg 768w, https:\/\/africanmediaagency.com\/wp-content\/uploads\/2025\/04\/unnamed-90-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Pourquoi maintenant ?<\/strong><\/p>\n<p>Le secteur est \u00e0 un tournant. Alors que les fintechs progressent \u00e0 grands pas, de nombreuses banques sont encore prisonni\u00e8res de technologies obsol\u00e8tes et de donn\u00e9es fragment\u00e9es, incapables de saisir pleinement les opportunit\u00e9s offertes par l&rsquo;IA. La derni\u00e8re d\u00e9cennie a vu l&rsquo;\u00e9mergence des canaux digitaux de base. La prochaine sera domin\u00e9e par les banques qui ma\u00eetriseront l&rsquo;orchestration de la croissance gr\u00e2ce \u00e0 l&rsquo;IA : acquisition, activation, expansion et fid\u00e9lisation des clients \u00e0 grande \u00e9chelle.<\/p>\n<p><strong>Optimis\u00e9 par l&rsquo;Intelligence Fabric<\/strong><\/p>\n<p>Au c\u0153ur de la plateforme se trouve l&rsquo;Intelligence Fabric, une base de donn\u00e9es unifi\u00e9e qui transforme les signaux comportementaux, les donn\u00e9es transactionnelles et les informations op\u00e9rationnelles en informations exploitables en temps r\u00e9el.<\/p>\n<p>Une nouveaut\u00e9 r\u00e9volutionnaire est l&rsquo;Agentic AI : des agents modulaires et intelligents sp\u00e9cialement con\u00e7us pour le secteur bancaire. Fonctionnant en toute s\u00e9curit\u00e9 dans un cadre s\u00e9curis\u00e9, ces agents s&rsquo;int\u00e8grent de mani\u00e8re transparente dans les parcours de service et de vente, automatisant les t\u00e2ches, guidant les meilleures actions \u00e0 entreprendre et augmentant la productivit\u00e9 dans les services administratifs et commerciaux.<\/p>\n<p><strong>Con\u00e7ue pour \u00eatre fiable et s\u00e9curis\u00e9e<\/strong><\/p>\n<p>Reposant sur une base IA fiable, la plateforme garantit la transparence, la s\u00e9curit\u00e9 et l&rsquo;audit de chaque d\u00e9cision, recommandation et action. Les agents sont d\u00e9velopp\u00e9s, d\u00e9ploy\u00e9s et g\u00e9r\u00e9s dans un environnement \u00e9troitement contr\u00f4l\u00e9, ce qui permet aux banques d&rsquo;\u00e9voluer en toute confiance tout en respectant les normes les plus strictes en mati\u00e8re de conformit\u00e9, de risque et d&rsquo;int\u00e9grit\u00e9 op\u00e9rationnelle.<\/p>\n<p><strong>Combler le d\u00e9ficit de comp\u00e9tences avec l&rsquo;AI Factory<\/strong><\/p>\n<p>L&rsquo;adoption de l&rsquo;IA exige de nouvelles comp\u00e9tences, que Backbase fournit gr\u00e2ce \u00e0 l&rsquo;AI Factory : un mod\u00e8le de livraison int\u00e9gr\u00e9 con\u00e7u pour combler le d\u00e9ficit de comp\u00e9tences en IA du secteur. En int\u00e9grant les experts en IA de Backbase directement dans leurs \u00e9quipes, les banques peuvent rapidement co-cr\u00e9er des cas d&rsquo;utilisation \u00e0 fort impact et transformer l&rsquo;innovation en action avec rapidit\u00e9 et confiance.<\/p>\n<p>\u00ab Il ne s&rsquo;agit pas d&rsquo;une preuve de concept de l&rsquo;IA. Il s&rsquo;agit d&rsquo;un mod\u00e8le op\u00e9rationnel pr\u00eat \u00e0 l&#8217;emploi, qui permet aux banques de passer rapidement de l&rsquo;exp\u00e9rimentation \u00e0 la mise en \u0153uvre \u00bb, a ajout\u00e9 Jouk Pleiter :&nbsp;\u00ab L&rsquo;IA n&rsquo;attend pas les banques. Il ne s&rsquo;agit pas d&rsquo;attendre de voir, elle est d\u00e9j\u00e0 l\u00e0 et elle r\u00e9\u00e9crit les r\u00e8gles du secteur. C&rsquo;est maintenant qu&rsquo;il faut agir. \u00bb<\/p>\n<p><strong>Disponible d\u00e8s maintenant<\/strong><\/p>\n<p>La plateforme bancaire aliment\u00e9e par l&rsquo;IA offre d\u00e9j\u00e0 une efficacit\u00e9 r\u00e9volutionnaire et ouvre de nouvelles perspectives de croissance aux premiers utilisateurs. Elle est d\u00e9sormais officiellement disponible dans le monde entier, pr\u00eate \u00e0 transformer le fonctionnement des banques \u00e0 grande \u00e9chelle.<\/p>\n<p>Distribu\u00e9 par\u00a0<a href=\"https:\/\/www.africanmediaagency.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">African Media Agency (AMA)<\/a><em>\u00a0pour Backbase.<\/em><\/p>\n<p><strong>\u00c0 propos de Backbase<\/strong><\/p>\n<p>Backbase s&rsquo;est donn\u00e9 pour mission de redonner aux banquiers les commandes, en leur fournissant tous les outils n\u00e9cessaires pour mener la r\u00e9volution de l&rsquo;IA et g\u00e9n\u00e9rer une croissance et une efficacit\u00e9 remarquables. Au c\u0153ur de cette mission se trouve la premi\u00e8re plateforme bancaire au monde aliment\u00e9e par l&rsquo;IA, qui unifie tous les parcours de service et de vente dans une suite int\u00e9gr\u00e9e. Avec Backbase, les banques modernisent leurs op\u00e9rations dans tous leurs secteurs d&rsquo;activit\u00e9, du commerce de d\u00e9tail et des PME \u00e0 la banque commerciale, priv\u00e9e et \u00e0 la gestion de patrimoine.<\/p>\n<p>Reconnue comme leader dans sa cat\u00e9gorie par Forrester, Gartner, Celent et IDC, Backbase soutient la transformation num\u00e9rique et l&rsquo;adoption de l&rsquo;IA de plus de 150 institutions financi\u00e8res \u00e0 travers le monde. D\u00e9couvrez quelques-unes de leurs histoires ici.<\/p>\n<p>Fond\u00e9e en 2003 \u00e0 Amsterdam, Backbase est une soci\u00e9t\u00e9 priv\u00e9e mondiale sp\u00e9cialis\u00e9e dans les technologies financi\u00e8res, dont le si\u00e8ge social est situ\u00e9 \u00e0 Atlanta et \u00e0 Singapour, et qui poss\u00e8de des bureaux \u00e0 Londres, Sydney, Toronto, Duba\u00ef, Cracovie, Cardiff, Hyderabad et Mexico.&nbsp;<\/p>\n<p>Pour en savoir plus, cliquez sur&nbsp;<a href=\"http:\/\/www.backbase.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">www.backbase.com<\/a>.<\/p>\n<p><strong>Contact presse<\/strong><\/p>\n<p>Sergio Silva<\/p>\n<p><a href=\"http:\/\/s.silva@icpublications.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">s.silva@icpublications.com<\/a><\/p>\n<p>The post <a href=\"https:\/\/africanmediaagency.com\/backbase-lance-la-premiere-plateforme-bancaire-digitale-alimentee-par-lia-qui-permet-aux-banques-de-renouer-avec-la-croissance\/?lang=fr\">Backbase lance \u00ab la Premi\u00e8re plateforme bancaire digitale aliment\u00e9e par l&rsquo;IA \u00bb qui permet aux banques de renouer avec la croissance<\/a> appeared first on <a href=\"https:\/\/africanmediaagency.com\/?lang=fr\">African Media Agency<\/a>.<\/p>\n<p> <a href=\"https:\/\/africanmediaagency.com\/backbase-lance-la-premiere-plateforme-bancaire-digitale-alimentee-par-lia-qui-permet-aux-banques-de-renouer-avec-la-croissance\/?lang=fr\">Source : African Media Agency (AMA)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><div style=\"position: absolute; 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